Testimonials
Media/Analyst Testimonials
Publisher/Developer Testimonials
Operator Testimonials
Media/Analyst
"Today BREW is part of the wireless nomenclature. We don't have to spell out the acronym because everyone knows what it is. But BREW is about more than just its early incarnation, which primarily focused on downloads. It is about both off portal and on deck content. It's about personalization and merchandizing. It incorporates new technologies such as speech recognition and location-based services."
Sue Marek, Editor In Chief
FierceDeveloper
"Paul Jacobs, CEO of Qualcomm and a man with a lot of vision, stood on the BREW stage the opening day and asked a question I have been asking for a long time: "Do we want the Internet delivered to our wireless devices wirelessly or do we want a smarter, easier to use wireless Internet?" I was pleased to hear him ask the question and then go on to talk about what BREW and the BREW community is doing to help develop a smarter wireless Internet, including widgets and opening up the BREW platform so content will also be available off-portal in the future."
Andrew Seybold
AndrewSeybold.com
"'I think Qualcomm's laying the foundation for an open BREW ecosystem,' Ho said. 'Verizon's such a big player in the BREW ecosystem that it does not want BREW to go away because it's so entrenched in it and vice versa."
William Ho, Senior Analyst
Current Analysis
Publisher/Developer
"Before the BREW solution, we mostly embedded our software into the camera phone in a native environment due to the lack of processing power on the handset. This has all changed with BREW. For 3GVision, BREW is the system of choice because of its technical merits and solid business model. Now, all of 3GVision's technology is first developed and offered to BREW operators."
Mendy Mendelsohn, CEO
3GVision
"We've crossed the 500-million mark for Flash on phones, but we're not seeing the explosion in content we've seen on the desktop," said. With BREW's base of millions of phones, its distribution platform and back-end support, Adobe hopes to change that, Murarka said.
Anup Murarka, Director of Technical Marketing
Adobe
"While the BREW distribution system has had its obvious merits--Glu brings in more business with BREW than it does with Java applications--the market has a greater need for flexible framework than it ever has. We're anxious and excited about the changing environment at BREW."
Justin Kubiak, Vice President of Marketing, North America
Glu Mobile
"We have been associated with Qualcomm for many years and are proud that our BREW applications have gained popularity with wireless subscribers in India and abroad. We recently crossed the one million mark for BREW downloads - a clear indication of the versatility of the BREW solution."
Vishal Gondal, CEO and Founder
Indiagames
"Qualcomm's BREW platform has enabled us to significantly increase downloads, maximize revenue opportunities and protect our intellectual property. The BREW solution's flexible nature also gives us an open and adaptable approach to content creation, which helps us continue to bring useful applications that subscribers can use in their every day lives."
Vijay Kumar Jain, CEO and Founder
Astute Systems Technology Pvt., Ltd.
"We credit our success to the explosive user growth of our smaller BREW operators, as their download results have in turn generated interest from the big BREW operators. Additionally, our BREW-based users are more familiar with data applications in the first place, so they don't just buy the application, they actively use it to create and consume content, and that drives our community."
Nick Desai, Co-Founder
Juice Wireless
"As a developer of BREW games for many years, Ideaworks3D has been able to capitalize on numerous trends and changes in the industry, including the proliferation of 3D mobile games. BREW has been instrumental in getting us there and helping drive our success. BREW has proven to be a fantastic platform for building native, high-performance 3D games. By ensuring early and comprehensive optimization of our Airplay™ mobile game development and deployment solution for BREW, we have been able to develop some of the best possible mobile games for leading global publishers such as EA, Eidos, Glu Mobile and Square Enix."
Alex Caccia, CEO
Ideaworks3D
"BREW has driven a lot of revenue for our company with RealTone JukeBox generating 76 million paid downloads. Monetizing content is key. The [BREW] platform can be a meaningful source of revenue if an application can connect with users,"
Brian Casazza, CEO
Zed USA
Operator
"BREW has been a key differentiator for us and has allowed us to stock our catalog with larger and increasingly sophisticated mobile games that open the eyes of the consumer to what they can play on their wireless devices."
Tsuyoshi Takenouchi,
General Manager "au" Service Planning Department
Consumer Service & Product Planning Division
Consumer Business Sector
KDDI
"KTF subscribers have come to expect a level of quality and innovation from our 'magic n' Show Downloadpack service,' and Qualcomm's BREW solution has played a significant role in setting that high standard. We are pleased that KTF will continue to be able to take advantage of BREW applications through the commercial deployment of WIPI on BREW handsets."
Dong Won Lee, Vice President
KTF
"Since the establishment of our company, our vision has been to become the Operator of Choice. We view the BREW solution as the most robust application platform for the delivery of advanced wireless data services, and we are very excited to work together with both Qualcomm and Jatis Solutions to develop BREW handsets for our customers. We are entering into this relationship to encourage both handset vendors and content providers to develop on BREW. We believe doing so will enable us to provide low-end handset users with contents and value added services they have never experienced before."
Loh Keh Jiat, Chief Commercial Officer for Marketing and Strategy
Mobile-8
"The Chinese wireless market is one of the largest, and one of the most diverse in the world. In order to achieve success in such a market, it is imperative to offer wireless data services that are as scalable and diverse as the market itself. Through their innovation and initiative, China Unicom and the Chinese BREW community have delivered a wide range of services - from games and ringtones to enterprise and LBS applications - that Chinese subscribers have embraced."
Zhengmao Li, Vice President
China Unicom
"Qualcomm's BREW platform has helped us bring innovative and differentiated data offerings to our subscribers and grow our ARPU from value-added services to 9.4 percent. Innovations like the Qualcomm Single Chip have enabled us to extend compelling data services on low-end devices. Leveraging BREW and CDMA is helping us open up entertainment and information to mass customers through enriched services and fast downloads. We will continue to work with Qualcomm in our endeavor to provide a richer and more complete experience for data services on CDMA2000 to our subscribers."
Pankaj Sethi, President, Value-Added Services
Tata Teleservices Limited
"BREW services have seen fantastic growth as more customers become aware and see the value these applications provide. We have also seen tremendous growth across all data products, including text, pics and SMS."
Joe Settimi, Director of Product Strategy and Development
U.S. Cellular
"BREW has allowed us to enable products and services that meet our customers' lifestyle choices. We can now drive millions of transactions through the BREW ecosystem and move beyond the mobile phone".
Lee Daniels, Vice President of Consumer Product Development
Verizon Wireless
